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About Us

Who we are

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Flooring America is locally owned and operated by regional experts. By shopping at Flooring America, you’re supporting your community, and you’ll enjoy personalized service that you won’t find elsewhere.

The Smart Choice Since 1930

Throughout Madison, Dane County, and Southern Wisconsin, locally-owned Sergenian's Floor Coverings is known as the premier provider of flooring for residential, new home, and commercial applications. Our showroom features a great selection of carpet, ceramic tile, natural stone and granite countertops, hardwood, laminate and area rugs. We have been an advocate for "green" with renewable products like cork, linoleum, and bamboo and Wisconsin's first carpet and pad reclamation program. Sergenian's Floor Coverings is more than just a flooring specialty store. We are experts trained in flooring sales and design and will help you find the perfect floor for the way you live.

As part of America's leading flooring retail group, our 500-store nationwide buying power guarantees you low prices on thousands of carpet types and other flooring options backed by the most solid warranties in the floor covering industry.

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Proud To Be Locally Owned

When you support a store that is locally owned and operated like ours, you know that we understand your needs better and will take care of you at every step. You know you can trust us with your home improvement projects because your neighbors have — just read their reviews.

Empowering Communities

We’re proud to be part of a strong cooperative that invests in our community, sustains family businesses, bolsters our local economy, and supports friends and neighbors.

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We Provide A Better Shopping Experience.

By coming together, local Flooring America stores are also able to benefit their customers with resources they wouldn’t have individually. They have access to an extensive selection of the finest flooring available, including hardwood, carpet, luxury vinyl, tile, laminate and more. Incredible buying power makes it possible to offer these high-quality floors at surprisingly affordable prices.

Products Offered At This Store

Our Location

Sergenian's Floor Coverings

2801 West Beltline Highway
Madison, WI 53713


Monday

9:30AM - 8:00PM

Tuesday

9:30AM - 5:30PM

Wednesday

9:30AM - 5:30PM

Thursday

9:30AM - 8:00PM

Friday

9:30AM - 5:30PM

Saturday

9:30AM - 4:00PM

Sunday

12:00PM - 4:00PM