The Smart Choice Since 1930

Throughout Madison, Dane County, and Southern Wisconsin, locally-owned Sergenian's Floor Coverings is known as the premier provider of flooring for residential, new home, and commercial applications. Our showroom features a great selection of carpet, ceramic tile, natural stone and granite countertops, hardwood, laminate and area rugs. We have been an advocate for "green" with renewable products like cork, linoleum, and bamboo and Wisconsin's first carpet and pad reclamation program. Sergenian's Floor Coverings is more than just a flooring specialty store. We are experts trained in flooring sales and design and will help you find the perfect floor for the way you live.

As part of America's leading flooring retail group, our 500-store nationwide buying power guarantees you low prices on thousands of carpet types and other flooring options backed by the most solid warranties in the floor covering industry.